Overview

Viral Media Partners LLC is a prominent network of news and opinion publishers, distributing original articles about topics of interest to American conservatives. Our flagship brand, Patriot Journal, has generated hundreds of millions of pageviews since its inception in 2015. Our happy news brand, The Daily Acorn, was founded in 2023 and already boasts more than a million unique visitors.

Our articles are distributed daily through email to our own lists as well syndicated to a network of other email lists.

We also maintain a large following on Facebook, though the vast majority of traffic to our articles comes through email.

📈 Over 10 million pageviews monthly

📧 400K email subscribers

🌎 More than 98% US visitors

🏆 Above industry average clicks / opens (25%-38% unique clicks / unique opens)

🎯 Strong ad CTRs

♾️ Run of network options

Audience Demographics

Overview: Our audience is strongly politically conservative with a broadly populist bent, though it does not align entirely with a single candidate or cause. Many of our readers are political and cause-based donors.

Age: The largest cohort is 65+ 

Gender: Approximately 53/47 Male to Female

Audience Interests for PJNewsletter.com:*

  • Avid Political News Readers
  • Avid Business News Readers
  • Avid Local News Readers
  • Movie Lovers / TV Lovers
  • Fans of American Football
  • Shopping Enthusiasts
  • Bargain Hunters
  • Lifestyles & Hobbies/Shutterbugs
  • Travel Buffs
  • Cooking Enthusiasts / Aspiring Chefs
  • Banking & Finance/Avid Investors
  • Home Decor Enthusiasts
  • Social Media Enthusiasts
  • Music Lovers
  • Technology / Technophiles

*Pulled from Google Analytics

Reader Reviews – The Daily Acorn

“Thank you all! I look forward to opening this particular email each day. It is so refreshing, compared to the tone of most email. Thank you, thank you.”

Anonymous reader

“I needed these stories with all the chaos that is going on in the world right now.  Keep up the good work!”

Connie King, Pasadena, MD

“To The Daily Acorn, So often all the news is so depressing. Thank you for bringing some streams of light into my day by reporting these stories of good. Please keep them coming. We all need them. I need them. 

God bless and keep you in Christ, Michael Franklin”

“Thank you Daily Acorn for the beautiful, moving and loving stories you bring to me every day!!  It is my delight to open your e-mail each morning.  I am edified by the love, respect and wonder your articles bring me!  People are magnificent, generous and full of God’s grace and love.

God bless you and keep you all.  May the peace of Christ be with all of you today and always! Thank you again for your inspiring stories. Dolores Hallas”

I often enjoy your choice of topics and your telling of stories. Wow! (https://www.thedailyacorn.com/after-bullies-attack) This may be one of the best, as this librarian has an EXCELLENT presence, and presentation style! IMO, PBS or some other channel could offer him a position on a new show like the former Reading Rainbow, which was hosted by LaVar Burton back in the day. This librarian’s message is uplifting, his delivery is great, he exudes both self-confidence and empathy. His “emotional maturity” is a positive role model for children and adults.

The world would benefit from more people choosing to resemble these characteristics. 

Thank you for a great story. Best, Cheri”

Publishers and Platforms

  • Patriot Journal
  • USA Daily Patriot
  • Syndicated political partners (small to very large)
  • The Daily Acorn

Websites Overview

  • Audience: VMP’s internal email traffic
  • Traffic medium: 93% email
  • Views / user (monthly): 4.12
  • Time on site: 16m 23s
  • Pageviews per month: 1.8MM
  • Users per month: 530k
  • Traffic source/Audience: Syndication network
  • Traffic medium: 98% email
  • Views / user (monthly): 1.30
  • Time on site: 2m 39s
  • Pageviews per month: 13.5MM
  • Users per month: 9MM
  • Traffic source/Audience: Facebook & syndication
  • Traffic medium: 56% email, 22% social
  • Views / user (monthly): 2.49
  • Time on site: 2m 49s
  • Pageviews per month: 660k
  • Users per month: 199k
  • Traffic source/Audience: Internal and syndication
  • Traffic medium: 99% email
  • Views / user (monthly): 1.60
  • Time on site: 41s
  • Pageviews per month: 1MM
  • Users per month: 400k

Website Placement Options: Desktop Formats

Website Placement Options: Mobile Formats

Newsletters overview: Available Inventory

BrandAudienceAvg. OpenFrequency
Patriot Journal340,00048% uniqueTwice daily
USA Daily Patriot (Same core audience as Patriot Journal)40,00050% uniqueOnce daily
The Daily Acorn20,00043% uniqueOnce daily
Total400,000


PlacementAvg Ad CTRCPMMin. Run
Top of email banner2.5%$3.5100k
Middle banner / post1%$2100k
Bottom banner1.5%$3.5100k
Sponsored send / Below content message5%-10%$5Full send to available segment
Dedicated send8% – 15%$15100k

In-Email Ad Formats: Top Banner

In-Email Ad Formats: Mid-Content Sponsored Post (Native Style)

In-Email Ad Formats: Mid-Content Sponsored Post (Large Format)

Ad unit at the bottom of the email content

Long form message below email content

Facebook Pages Overview

Process

  • We follow Meta guidelines for sponsored posts, establishing a public relationship between the pages and marking the posts as sponsored.
  • Posts remain published on the page for 48 hours (which is the majority viewership window)
  • Stories run the normal 24 hours
  • Minimum insertion order of $750 for social posts

Facebook Pages Overview

PageAudiencePost CostStory CostPost + Story
Patriot Journal1.1 million$250$250$450
Patriots United2.5 million$500$500$900
Liberty Upheld1.2 million$250$250$450
United American Patriots995k$200$200$375
Conservative Tradition981k$200$200$375
Daily American News972k $200$200$375
FULL RUN7.75 million$1,500$1,500$2,500
PageAudiencePost CostStory CostPost + Story
The Daily Acorn187kOnly as part of full run
Feel Good World69kOnly as part of full run
FULL RUN256k$100$100$200

Facebook Pages Overview

Demographics

  • More than 95% United States
  • Politically conservative
  • Roughly split male/female, with up to around a 10 pt. bias toward females depending on the page
  • Heavily weighted in the age category toward 65+ and almost entirely above the age of 45

Let’s Work Together

We look forward to working with you to match our audience with strong, aligned offers of products and services – or to build awareness of your cause.

How it works: 

  1. Starting with an introductory call with our revenue manager, we will help identify the best placements and runs for your desired goals and reach. We will work to optimize the effectiveness your budget in the available space.
  2. We will send you an IO draft for review and signature.
  3. Once the IO is signed you will receive an invoice with payment methods detailed.
  4. Details of the placement creative requirements will be sent to you.
  5. Once we’ve received the creative from your team, we will review it for brand compliance and then generate a test send or insertion for you to review and approve.
  6. On the scheduled run dates we will confirm when live.
  7. After the run, our revenue and trafficking team will provide a report of the metrics relevant to your campaign.

As always, we are here to answer questions and to ensure a profitable run for your advertising campaign!

Getting started:
Kartik Anand – Revenue Manager
kartik@viralmediapartners.com