Overview

Viral Media Partners LLC is a prominent network of news and opinion publishers, distributing original articles about topics of interest to American conservatives. Our flagship brand, Patriot Journal, has generated hundreds of millions of pageviews since its inception in 2015. Our happy news brand, The Daily Acorn, was founded in 2023 and already boasts more than a million unique visitors.

Our articles are distributed daily through email to our own lists as well syndicated to a network of other email lists.

We also maintain a large following on Facebook, though the vast majority of traffic to our articles comes through email.

📈 Over 10 million pageviews monthly

📧 400K email subscribers

🌎 More than 98% US visitors

🏆 Above industry average clicks / opens (25%-38% unique clicks / unique opens)

🎯 Strong ad CTRs

♾️ Run of network options

Audience Demographics

Overview: Our audience is strongly politically conservative with a broadly populist bent, though it does not align entirely with a single candidate or cause. Many of our readers are political and cause-based donors.

Reader Reviews – The Daily Acorn

“Thank you all! I look forward to opening this particular email each day. It is so refreshing, compared to the tone of most email. Thank you, thank you.”

– Anonymous reader

“I needed these stories with all the chaos that is going on in the world right now.  Keep up the good work!”

– Connie King, Pasadena, MD

“To The Daily Acorn, So often all the news is so depressing. Thank you for bringing some streams of light into my day by reporting these stories of good. Please keep them coming. We all need them. I need them. 

God bless and keep you in Christ, Michael Franklin”

“Thank you Daily Acorn for the beautiful, moving and loving stories you bring to me every day!!  It is my delight to open your e-mail each morning.  I am edified by the love, respect and wonder your articles bring me!  People are magnificent, generous and full of God’s grace and love.

God bless you and keep you all.  May the peace of Christ be with all of you today and always! Thank you again for your inspiring stories. Dolores Hallas”

I often enjoy your choice of topics and your telling of stories. Wow! (https://www.thedailyacorn.com/after-bullies-attack) This may be one of the best, as this librarian has an EXCELLENT presence, and presentation style! IMO, PBS or some other channel could offer him a position on a new show like the former Reading Rainbow, which was hosted by LaVar Burton back in the day. This librarian’s message is uplifting, his delivery is great, he exudes both self-confidence and empathy. His “emotional maturity” is a positive role model for children and adults.

The world would benefit from more people choosing to resemble these characteristics. 

Thank you for a great story. Best, Cheri”

Publishers and Platforms

Websites

• PJnewsletter.com
• AmericanJournalDaily.com
• ThePatriotJournal.com
• TheDailyAcorn.com(positive news, non-political)

Email Newsletters

• Patriot Journal
• USA Daily Patriot
• Syndicated political partners (small to very large)
• The Daily Acorn

Facebook Pages – News/Politics

• Patriot Journal – 1.1 million followers
• Patriots United – 2.5 million followers
• Liberty Upheld – 1.2 million followers
• United American Patriots – 995k followers
• Conservative Tradition – 981k followers
• Defense Of Freedom – 965k followers
• American Conservative – 285k followers
• American News Now – 221k followers
• Make America Great – 160k followers
• The United States Of American Herald – 147k
• American Liberty News – 49k followers
• American Journal Daily – 13k followers
• Patriots Stand Together – 12k followers

Facebook Pages – Positive News

• The Daily Acorn – 187k followers (non-political)
• Feel Good World – 69k followers (non-political)

Websites Overview

AmericanJournalDaily.com

• Audience: VMP’s internal email traffic
• Traffic medium: 93% email
• Views / user (monthly): 4.12
• Time on site: 16m 23s
• Pageviews per month: 1.8MM
• Users per month: 530k

PJNewsletter.com

• Traffic source/Audience: Syndication network
• Traffic medium: 98% email
• Views / user (monthly): 1.30
• Time on site: 2m 39s
• Pageviews per month: 13.5MM
• Users per month: 9MM

ThePatriotJournal.com

• Traffic source/Audience: Facebook & syndication
• Traffic medium: 56% email, 22% social
• Views / user (monthly): 2.49
• Time on site: 2m 49s
• Pageviews per month: 660k
• Users per month: 199k

TheDailyAcorn.com

• Traffic source/Audience: Internal and syndication
• Traffic medium: 99% email
• Views / user (monthly): 1.60
• Time on site: 41s
• Pageviews per month: 1MM
• Users per month: 400k

Website Placement Options: Desktop Formats

Leaderboard 970×250

In-Content 600×250 (Desktop)

Sidebar 300×600

Website Placement Options: Mobile Formats

Newsletters overview: Available Inventory

Brand	Audience	Avg. Open	Frequency
Patriot Journal	340,000	48% unique	Twice daily
USA Daily Patriot (Same core audience as Patriot Journal)	40,000	50% unique	Once daily
The Daily Acorn	20,000	43% unique	Once daily
Total	400,000

Placement	Avg Ad CTR	CPM	Min. Run
Top of email banner	2.5%	$3.5	100k
Middle banner / post	1%	$2	100k
Bottom banner	1.5%	$3.5	100k
Sponsored send / Below content message	5%-10%	$5	Full send to available segment
Dedicated send	8% – 15%	$15	100k

In-Email Ad Formats: Top Banner

Desktop view

Mobile view

In-Email Ad Formats: Mid-Content Sponsored Post (Native Style)

In-Email Ad Formats: Mid-Content Sponsored Post (Large Format)

Desktop view

Ad unit at the bottom of the email content

Long form message below email content

Facebook Pages Overview

Process

• We follow Meta guidelines for sponsored posts, establishing a public relationship between the pages and marking the posts as sponsored.
• Posts remain published on the page for 48 hours (which is the majority viewership window)
• Stories run the normal 24 hours
• Minimum insertion order of $750 for social posts

Facebook Pages Overview

Political Pages

Page	Audience	Post Cost	Story Cost	Post + Story
Patriot Journal	1.1 million	$250	$250	$450
Patriots United	2.5 million	$500	$500	$900
Liberty Upheld	1.2 million	$250	$250	$450
United American Patriots	995k	$200	$200	$375
Conservative Tradition	981k	$200	$200	$375
Daily American News	972k	$200	$200	$375
FULL RUN	7.75 million	$1,500	$1,500	$2,500

Positive News Pages

Page	Audience	Post Cost	Story Cost	Post + Story
The Daily Acorn	187k	Only as part of full run	–	–
Feel Good World	69k	Only as part of full run	–	–
FULL RUN	256k	$100	$100	$200

Facebook Pages Overview

Demographics

• More than 95% United States
• Politically conservative
• Roughly split male/female, with up to around a 10 pt. bias toward females depending on the page
• Heavily weighted in the age category toward 65+ and almost entirely above the age of 45

Let’s Work Together

We look forward to working with you to match our audience with strong, aligned offers of products and services – or to build awareness of your cause.

How it works: 

1. Starting with an introductory call with our revenue manager, we will help identify the best placements and runs for your desired goals and reach. We will work to optimize the effectiveness your budget in the available space.
2. We will send you an IO draft for review and signature.
3. Once the IO is signed you will receive an invoice with payment methods detailed.
4. Details of the placement creative requirements will be sent to you.
5. Once we’ve received the creative from your team, we will review it for brand compliance and then generate a test send or insertion for you to review and approve.
6. On the scheduled run dates we will confirm when live.
7. After the run, our revenue and trafficking team will provide a report of the metrics relevant to your campaign.

As always, we are here to answer questions and to ensure a profitable run for your advertising campaign!

Getting started:
Kartik Anand – Revenue Manager
kartik@viralmediapartners.com